1、外表要美觀大方,顯得很大氣,讓人感觀上覺得很好。可能費用高一點,但效果是不容忽視的。
1. The appearance should be beautiful and generous, preferably appearing grand, making people feel good on the appearance. The cost may be higher, but the effect cannot be ignored.
2、要體現企業實力:樣本畫冊本來就是用來宣傳企業的,可以適當的去吹捧一下,可以把企業要執行、要研究發行產品先簡單的介紹一下。當然更重要的是要體現企業實力和前景。
2. To demonstrate the strength of the enterprise: The sample brochure is originally used to promote the enterprise, and can be appropriately praised. It can briefly introduce the products that the enterprise needs to execute and research and release. Of course, it is more important to reflect the strength and prospects of the enterprise.
3、樣本宣傳冊內頁不要太多,太多內頁人家看了會煩,保持在8-16頁是的。有精華部分,該有的工藝都介紹在上面,重復太多起不到效果。
3. Don't have too many inner pages in the sample brochure. If you have too many inner pages, you may get annoyed. It's best to keep them between 8 and 16 pages. There are essence parts, and all the necessary processes are introduced above. Too many repetitions will not have the effect.
4、增加信息量,如果企業在一些網站或者在媒體上做宣傳的話,那么要把貴公司在哪些大網站媒體做了網傳寫上去,這樣有興趣也可以直接去網站或看到電視媒體的時候會對貴公司記憶深刻一點,這就達到了宣傳目的。
4. Increase the amount of information. If the company is promoting on some websites or media, it is necessary to write down which major websites and media your company has posted online. If you are interested, you can directly go to the website or watch TV media to have a deeper memory of your company, which achieves the purpose of promotion.
5、設計者可以采用一些直觀、明確、對沖擊力較強的文字和圖案,從而達到吸引人眼球的效果。企業畫冊制作的全過程,其實相當于是提煉企業文化理念的全過程,而并非簡易地疊加圖片文本。它是一本能給人藝術感染,打動內心需求的企業畫冊,不再是單調的文字和生硬的圖畫。
5. Designers can use intuitive, clear, and impactful text and patterns to achieve eye-catching effects. The entire process of creating a corporate brochure is actually equivalent to the entire process of refining corporate cultural concepts, rather than simply overlaying image text. It is a business brochure that instinctively infects people with art and touches their inner needs, no longer just monotonous text and rigid drawings.
6、在設計制作企業宣傳畫冊的時候,企業的文化的宣傳是不可缺的部分,文化將企業理念有效的傳遞消費者,占領消費者的心智。
6. When designing and producing corporate promotional brochures, the promotion of the company's brand culture is an indispensable part. Brand culture effectively conveys the company's brand concept to consumers and occupies their minds.
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