宣傳單頁是對事先選定的對象直接實施廣告，廣告接受者容易產生其他傳統媒體無法比擬的優越感，使其更自主關注產品，一對一地直接發送，可以減少信息傳遞過程中的客觀揮發，使廣告效果達到化，不會引起同類產品的直接競爭，有利于中小型企業避開與大企業的正面交鋒，潛心發展壯大企業。可以自主選擇廣告時間、區域，靈活性大，更加適應善變的市場。
The leaflet page directly advertises the pre selected objects. The advertisement recipients are likely to have a sense of superiority unmatched by other traditional media, so that they can pay more independent attention to the products and send them directly one-to-one, which can reduce the objective volatilization in the process of information transmission, maximize the advertising effect and will not cause direct competition of similar products, It is conducive for small and medium-sized enterprises to avoid the positive confrontation with large enterprises and concentrate on developing and expanding enterprises. You can choose the advertising time and area independently, which is more flexible and more adaptable to the changeable market.
企業宣傳冊通常要體現企業的企業精神、企業文化、企業發展定位、企業性質等。是以形象為主、產品為輔；企業產品宣傳冊的設計要體現產品的功能、特性、用途、服務等，從企業的行業定位和產品的特點出發進行設計，對產品或服務本身進行主要的宣傳。
Enterprise brochures usually reflect the enterprise spirit, enterprise culture, enterprise development orientation, enterprise nature, etc. Focus on image, supplemented by products; The design of enterprise product brochures should focus on reflecting the functions, characteristics, uses and services of the products, design from the industry positioning of the enterprise and the characteristics of the products, and mainly publicize the products or services themselves.
競爭的日趨激烈，企業為增強企業市場競爭力、鞏固實力，紛紛開始意識到進行對外宣傳的重要性，宣傳冊就是重要的表現形式之一。企業宣傳的優點在于：不需要傳統業務員的長篇敘述，用直觀、綜合的方式把企業及產品信息傳達給客戶，使客戶在短時間內對企業及產品有的了解，進而產生興趣，終促成合作。
With the increasingly fierce competition, enterprises begin to realize the importance of external publicity in order to enhance their market competitiveness and consolidate their brand strength. Brochures are one of the most important forms of expression. The advantage of enterprise publicity is that it does not need the long narration of traditional salesmen, and transmits the enterprise and product information to customers in the most intuitive and comprehensive way, so that customers can have a comprehensive understanding of the enterprise and products in a short time, generate interest and finally promote cooperation.
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