軟件選擇
Software selection
Photoshop是用來(lái)處理圖片的,不到萬(wàn)不得已別用來(lái)排版,特別是有文字內(nèi)容的(請(qǐng)大家不要笑,這種情況很多);請(qǐng)用AI、Indesign等,原因是PS排出來(lái)的文件,文字終都會(huì)變成圖片格式,容易發(fā)虛。
Photoshop is used to process pictures. As a last resort, don't use it for typesetting, especially those with text content (please don't laugh, there are many such cases); Please use AI, InDesign, etc. the reason is that the text of the PS file will eventually become a picture format, which is easy to be false.
顏色模式
Color mode
用CMYK,不要用RGB。原因是:后期材質(zhì)的顏色表達(dá)模式和表達(dá)范圍,與你在電腦上看到的是不一樣的。
Use CMYK instead of RGB. The reason is that the color expression mode and expression range of later materials are different from what you see on the computer.
一般來(lái)說(shuō),普通紙張印刷的色彩范圍,要遠(yuǎn)小于設(shè)計(jì)師電腦顯示的顏色范圍(特別是蘋果電腦),這也是為什么每個(gè)設(shè)計(jì)師都認(rèn)為,設(shè)計(jì)作品印出來(lái),總是沒有你設(shè)計(jì)的好看。
Generally speaking, the color range of ordinary paper printing is much smaller than the color range displayed by the designer's computer (especially Apple Computer), which is why every designer believes that the printed design works are always not as good-looking as your design.
圖像精度
Image accuracy
如果是用于印刷,請(qǐng)確保圖像都在300dpi以上(不縮放原始圖片尺寸的前提下),不夠的話,會(huì)有發(fā)虛的可能。
If it is used for printing, please ensure that the images are above 300dpi (without scaling the original image size). If it is not enough, it may be false.
疊印問題
Overprint problem
對(duì)于圖形/轉(zhuǎn)曲后的文字/LOGO等來(lái)說(shuō),注意疊印,可通過視圖-疊印預(yù)覽來(lái)查看是否有異常。常常一些LOGO和文字做了疊印但是不知道,結(jié)果印刷如果也未檢查出來(lái)并提醒就印不出來(lái)了,這有時(shí)會(huì)導(dǎo)致重大錯(cuò)誤發(fā)生。
For graphics / text after turning / logo, pay attention to overprint. You can check whether there are exceptions through view overprint preview. Often some logos and characters are overprinted, but I don't know. If the printing result is not checked and reminded, it can't be printed, which sometimes leads to major errors.
文字方面
Literal aspect
字體的應(yīng)用:不是你用的每個(gè)字體,后期印廠都有;也不是你用的每個(gè)字體,都是可以印刷的(字體分顯示字體和印刷字體);所以在給印廠文件時(shí),如果確定不會(huì)有文字的修改,可以將文字(包括復(fù)合字體)全部轉(zhuǎn)曲,這樣能避免各種字體的問題。
Font application: not every font you use, but in later printing plants; Not every font you use can be printed (font can be divided into display font and printing font); Therefore, if you are sure that there will be no text modification when sending documents to the printing plant, you can turn all the text (including composite fonts), so as to avoid the problems of various fonts.
文字的顏色:如果沒有特別的要求,黑色字請(qǐng)用單色黑,原因是除非很大的字,如果是四色,由于機(jī)器的誤差,存在套印的問題,很容易文字發(fā)虛,不好看。
Text color: if there are no special requirements, please use monochrome black for black words. The reason is that unless it is a large word, if it is a four-color word, there is a problem of overprint due to the error of the machine, it is easy to make the text false and ugly.
文字的大?。喝绻欠窗鬃郑捎诘咨愫茈y保證是單色,所以依然存在套準(zhǔn)的問題,所以反白字的字體,盡可能不要太小。
Text size: if it is anti white, it is difficult to guarantee that the background color is monochrome, so there is still a problem of registration, so the font of anti white should not be too small as far as possible.